The digital world has completely transformed communication, from landlines to WhatsApp messages and video calls. We no longer send letters by post; instead, we send messages, photos, and videos through various apps. Today, we rely heavily on smartphones for entertainment, business communication, and much more.

India, being the second-largest smartphone market in the world, is highly attractive to companies. The market continues to grow, thanks to the availability of affordable internet data packs. When buying a phone, features are a key concern. In this article, we will cover the best mobile phone brands available in India.

Best Mobile Brands in India as per the IDC report (2024)

The demand for a product changes based on its features, after-sale service, and other factors. Below is a table showing the market share of smartphones in the Indian market, according to a report by IDC, a research agency.

1. Xiaomi

Xiaomi has become the leading smartphone brand in India by offering affordable phones, making it one of the top brands in the country.

With a 21% market share, Xiaomi was once the top-selling smartphone brand in India.

The main reason for this success is its budget-friendly smartphones with high-end features.

Most people in India prefer cheap phones, and Xiaomi catered to this demand.

In addition to smartphones, Xiaomi offers other affordable, high-quality products like laptops, smartwatches, cameras, and mopping robots.

Moreover, with service centers across the country, Xiaomi ensures reliable after-sales support.

Innovations from the brand:

  • Super Macro Shots
  • Back Tap Facility
  • Horizontal or Vertical Recent Apps
  • Revoke the Authorization
  • Hyper Charging Ability

Estimated Price Range: Rs 6299 – Rs 69999/- (smartphones)

Best-selling Xiaomi smartphones

  • Xiaomi 13 Pro
  • Xiaomi Mi 11 Ultra
  • Xiaomi Redmi 12
  • Xiaomi Redmi Note 12 Pro Plus 5G
  • Xiaomi Redmi Note 12 4G

2. Vivo

Vivo is next on the list with an 18% share of the Indian market, excelling in both innovation and sales. Owned by China-based BBK Electronics Corporation Limited, Vivo offers impressive hardware like a great camera, ample RAM, strong GPU, and excellent storage at mid-range prices, attracting many consumers.

Its innovative features, such as the first pop-up front camera, detachable camera, and in-display fingerprint sensor, have made Vivo one of India’s most popular mobile brands. According to user reviews, Vivo phones are also excellent for gaming due to their large RAM and internal storage.

Innovations from the brand:

  • Vivo’s Fingerprint Sensor (the world’s first in-display fingerprint scanner)
  • Revolutionary Photochromic Technology
  • 3D Ultrasonic Large Fingerprint Sensor Technology
  • Pop-up front camera

Estimated Price Range: Rs 7000 – Rs 85000 (smartphones)

Best-selling Vivo smartphones

  • vivo X90 Pro
  • vivo X70 Pro Plus
  • vivo X90 5G 12GB RAM
  • vivo V27
  • vivo T2x

3. Samsung

Samsung, the second-largest mobile brand in India with a 14% market share, is facing stiff competition in the Indian smartphone market. It is also a leading brand in 5G technology.

Indians have been buying Samsung smartphones for over a decade. Samsung has successfully understood and met the key demands of Indian consumers by offering excellent mid to high-range smartphones.

Features such as stunning displays, long battery life, powerful processors, sharp cameras, and reasonable prices were major requirements for Indians, and Samsung has delivered on these fronts.

The most popular ranges from Samsung in India are the Galaxy M and A series.

Innovations from the brand:

  • S Pen
  • Biometric Authentication
  • Samsung Knox
  • AMOLED Displays
  • IP68 Dust and Water Resistance
  • Foldable and flippable smartphones

Estimated Price Range: Rs 1500 – Rs 1,50,000/- (smartphones)

Best selling Samsung smartphones

  • Samsung Galaxy S23 5G
  • Samsung Galaxy S22 Ultra
  • Samsung Galaxy S21 Ultra
  • Samsung Galaxy A54 5G
  • Samsung Galaxy S20 FE 5G

4. Realme

Realme is a leading mobile brand with a 13% share of the Indian market, known for its affordable smartphones. This affordability comes from the same Chinese giant, BBK Electronics. Realme is also gaining strength in European and Asian markets. Besides smartphones, it offers smart TVs, smartwatches, earphones, bags, and electric toothbrushes.

Interestingly, Realme owns both Oppo and Vivo, two other major smartphone brands in India. Together, BBK Electronics holds the largest share of China-made smartphones in the Indian market.

Innovations from the brand:

  • Quick Launch
  • Smart Sidebar
  • Smooth Screen Recording
  • Flexible Windows
  • Simple Mode

Estimated Price Range: Rs 6,699- Rs 42,999/- (smartphones)

Best selling Realme smartphones

  • realme GT 2 Pro 5G 256GB
  • realme X50 Pro 5G
  • realme C53
  • realme 11 Pro
  • realme 11 Pro Plus

5. Oppo

Oppo secured the 6th position in the Indian mobile market, sharing a 12% market share with Xiaomi.

This Chinese company is among the world’s top smartphone brands, renowned for its exceptional camera quality. Oppo smartphones are known for capturing some of the best photos.

With its smartphone launches, Oppo introduced AI-enhanced cameras and facial recognition using 3D structured light technology.

Additionally, Oppo phones often come with high-end specifications.

Innovations from the brand:

  • Ultra Steady Video
  • OPPO Relax
  • Hybrid Zoom
  • ColorOS
  • Digital Wellbeing Controls

Estimated Price Range: Rs 6,999 to Rs 1,34,999/- (smartphones)

Best selling Oppo smartphones

  • OPPO Find N2 Flip
  • OPPO Reno 10x Zoom Edition 256GB
  • OPPO Reno10 Pro+ 5G
  • OPPO A78 5G
  • OPPO Reno10 5G

6. OnePluse

OnePlus holds a 5% market share in the Indian market and is owned by BBK Electronics, making it part of a team of Chinese smartphone brands. Once a strong competitor to giants like Samsung and Apple, OnePlus earned a reputation for delivering high-quality smartphones with top-notch specs at competitive prices. During its early days, its processors and camera quality were unmatched in its price range. Now, OnePlus is expanding its product lineup to include smart TVs, fitness trackers, earbuds, and more.

Innovations from the brand:

  • Spatial Audio
  • Special Protection Plans
  • Dynamic Homeland Always-on Display
  • Extended Android Updates
  • Anamorphic Design

Estimated Price Range: Rs 20,000- Rs 70,000/- (smartphones)

Best selling OnePlus smartphones

  • OnePlus 11 256GB
  • OnePlus 10 Pro 256GB
  • OnePlus 9 Pro
  • OnePlus 10T 256GB
  • OnePlus 11R

7. Apple

Apple is renowned for its high-quality devices and has captured the attention of elite consumers and tech enthusiasts in India. With a 4% market share, Apple is expanding in the country by opening stores and manufacturing units under the “Make in India” initiative.

Despite this growth, many people in India have yet to experience Apple devices. The superior quality of Apple’s products—including the processor, camera, speakers, display, and brand reputation—contributes to their high cost. Additionally, Apple’s iOS offers a smooth and unparalleled user experience, giving the company greater control over its smartphones’ operations.

Together, these factors have made Apple a leading brand in the premium smartphone segment.

Innovations from the brand:

  • App Library
  • Mac OS X
  • Apple Pencil
  • macOS Big Sur
  • watchOS 7

Estimated Price Range: Rs 50,000 – Rs 1,75,000/- (smartphones)

Best selling Apple smartphones

  • Apple iPhone 14 Pro Max 1TB
  • Apple iPhone 13 Pro Max 1TB
  • Apple iPhone XS Max 512GB
  • Apple iPhone 13
  • Apple iPhone 14
  • Apple iPhone 15
  • Apple iPhone 15 Pro Max 1TB

8. HTC

HTC is a company from Taiwan that makes desktop PCs, laptops, and cell phones known for their advanced features and technology. They offer a range of smartphone models with various features to suit different needs.

Innovations from the brand:

  • The first Android smartphon
  • The first 4G-capable smartphone
  • Introduction to the HTC Sense
  • UI-first smartphone with a metal unibody design
  • Ultrapixel camera technology

Best selling Apple smartphones

  • HTC Desire
  • HTC One M7
  • HTC One M8
  • HTC One M9
  • HTC Evo 4G

9. Motorola

Motorola ranks 9th on our list. They mainly produce mid-range products with high quality. Motorola holds about 8 to 9% of the market share in India.

Innovations from the brand:

  • Mobile Phone
  • Razr series
  • Modular Phones
  • Moto modes

Best selling Apple smartphones

  • Moto G Series
  • Motorola Razr 2020

10. Infinix

Infinix, a Chinese company, has a 3.1% market share in India. They specialize in making affordable smartphones with innovative features for customers.

Innovations from the brand:

  • Big Battery
  • Affordable Gaming Phones
  • Camera Innovation

Best selling Apple smartphones

  • Infinix hot 9
  • Infinix hot 10